Last year, we set a killer ambition in motion: to throw our support behind one standout rider. And guess what? We're amping up to declare that we've crushed that goal for 2024. Drumroll, please, for the main event - Matthew Freeman, a 16-year-old legend in the making from the pulse-pounding streets of Sand Springs, Oklahoma. While the rest of us were just getting the hang of a basic wheelie, Matthew's been out there tearing up the tracks and leaving the competition in his dust.

Straight from the heart of Sand Springs, this guy is just a sick move away from reigning supreme in the expert class – like an absolute king.

We're stoked to back Matthew on his epic ride to the zenith of BMX mastery. From ruling the local tracks to dreaming big about dominating the Grands and even gunning for Olympic glory, we're here for all of it. Get ready to watch Matthew Freeman soar – with Free Shrugs riding shotgun.